Feeding the Rhythm: Manomasa® Launches Popped Corn Chips in Line With Vibrant New Look and British DanceSport Association Partnership

Get ready to snack boldly with Manomasa®, loved for its vibrant flavours and dedication to crafting corn tortilla chips. The brand is stepping up the snacking game with the launch of its new Popped Corn Chips. This exciting debut coincides with the unveiling of Manomasa’s® vibrant new look and an industry-first partnership with the British DanceSport Association (BDSA®), celebrating the energy, creativity and joy of Latin American and Ballroom dance.
 
Perfect for health-conscious snackers who crave bold flavours, the new Popped Corn Chips are made with wholesome ingredients including corn, chickpea, quinoa, and black bean. A source of fibre, gluten-free, and just 80kcal per serving, these chips deliver wholesome indulgence in two mouthwatering flavours, Jalapeño Barbecue and Sour Cream & Spring Onion. Available now, exclusively available at Waitrose, the Popped Corn Chips will don the vibrant new look from the brand.  

To celebrate this exciting launch, Manomasa® has partnered with the BDSA® - the independent body for Latin American and Ballroom dance in the UK. Together, they’re blending the dynamic worlds of dance and wholesome snacking to inspire people to move boldly, both on the dance floor and in their everyday lives. 

Kai Widdrington, Director of Education & Engagement for the BDSA® says: “This new partnership with Manomasa®  is an amazing opportunity to encourage more people to get dancing, something I am truly passionate about. That is why I am so pleased and proud to be part of the BDSA®, as they continually seek out new and innovative ways to promote the benefits of dance to new audiences. Seeing the BDSA® name alongside the Manomasa® brand in stores around the country is a great start to what promises to be an exciting year of dance. We are all hoping to see many more people on the dance floor learning new skills, staying healthy and having fun.”

Whether you’re savouring the satisfying crunch of a Jalapeño Barbecue chip or twirling to the rhythm of a Cha Cha Cha, a shared dedication to passion, energy, and bold expression has inspired the collaboration between Manomasa® and the BDSA®. Both brands aim to inspire individuals to move boldly and snack boldly, savouring life’s most vibrant moments.

New Manomasa® Popped Corn Chips are now available exclusively at Waitrose (RRP £2.20) and will soon launch in other supermarkets. In addition, Manomasa® continues to offer its signature six flavours in their new redesigned packaging, available in most major supermarkets* (RRP £2.20 for 140g). These flavours showcase the finest white corn masa, combined with wholesome ingredients like quinoa, pumpkin seeds, and green lentils, all rolled, toasted, and rested for an extra crunchy bite.